Brand Watch Replacement Demand is Clear: Approximately 40% of Sellers Use Proceeds for Their "Next Watch"
NQ Score
78/100
N1 Content Completeness
80
AI Summary (NQ-processed)
OURO, a luxury brand watch purchasing service operated by JUNIOR Inc., conducted a survey targeting 200 male brand watch sellers aged 20-60. The survey revealed that 39.5% of respondents primarily used the proceeds for "purchasing another watch (replacement)," and 83.54% of those looking to replace already have a specific brand/model in mind, with Rolex being particularly popular.