Better Place Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Shinji Morimoto; https://bpcom.jp/; hereinafter, "Better Place"), which supports the introduction and design of corporate pension and retirement benefit plans, primarily through the "Fukushi Hagukumi Corporate Pension Fund" (hereinafter, "Hagukumi Corporate Pension"), today announced the launch of a campaign offering a 50% discount on initial setup fees for new corporate clients, starting July 1 (Wed) and running until September 20 (Sun), to commemorate surpassing 5,000 companies adopting the Hagukumi Corporate Pension. ■ Background In recent years, the environment surrounding small and medium-sized enterprises (SMEs) in Japan has undergone significant changes. While rising prices continue and expectations for wage increases are growing, the burden of social insurance premiums has also increased, creating a structure where employees' actual take-home pay struggles to increase even with salary raises. Furthermore, against the backdrop of worsening labor shortages, the importance of SMEs enhancing their employee benefits to secure talent has become more critical than ever. Moreover, as public pension systems are reviewed in line with societal changes, retirement asset formation is a pressing issue for employees. However, saving through self-effort is not easy in an environment where take-home pay is difficult to increase. The "Hagukumi Corporate Pension" can be introduced and established in conjunction with a selective system*1, enabling employees to build assets for their retirement pensions while keeping corporate cost burdens down*2. A 2025 research study*3 confirmed that introducing this system contributes to improved employee engagement and reduced turnover, with peace of mind about retirement being a key factor in talent retention. Against this backdrop, the number of adopting corporations surpassed 5,000 by the end of November 2025. The number of participants also exceeded 120,000 (as of