Jewelry Brand bororo Opens Its First Flagship Store, bororo Aoyama, in Minami-Aoyama, Tokyo on Saturday, May 30th

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Jewelry brand bororo will open its first flagship store, "bororo Aoyama," in Minami-Aoyama, Tokyo, on May 30th. The store offers a space where visitors can experience the brand's philosophy of celebrating the beauty of natural stones through all five senses.

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Jewelry brand bororo will open its first flagship store, "bororo Aoyama," in Minami-Aoyama, Tokyo, on May 30th. The store offers a space where visitors can experience the brand's philosophy of celebrating the beauty of natural stones through all five senses.

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Source: https://prtimes.jp/main/html/rd/p/000000002.000064453.html | Date: Date unavailable

Jewelry Brand 〈 bororo 〉 Opens Its First Flagship Store, 〈 bororo Aoyama 〉, in Minami-Aoyama, Tokyo on Saturday, May 30th Jewelry brand bororo was launched in 2009. Director Akiko Akachi has visited mines around the world to select stones, creating jewelry that leverages the unique expressions inherent in each stone. The origin of bororo's craftsmanship lies in making the beauty of stones, created by nature over a long time, wearable as they are. As a new base where bororo's philosophy can be experienced as a space, 〈 bororo Aoyama 〉 will open. The space design is handled by design studio FLOOAT. It is conceived as a place where bororo's three important axes—Stone / Travel / Craftsmanship—can be felt. It will be a space where visitors can not only view jewelry but also feel the memory of the land behind the stones and the atmosphere of travel through all five senses. Rock Ring - Garden Quartz Concept Every stone holds a long story. The accumulation of natural coincidences, such as crustal movements and volcanic activity, has shaped each stone. bororo's design begins with travel. We visit mines to collect stones ourselves, and while maximizing their beauty, we have continuously considered how they can blend naturally with people. To make stones, which were once part of a natural landscape, a part of your body. That is bororo's jewelry. Design Discovering the true essence of each stone. Whether crystal or rock, each stone possesses its own distinctive appearance. The sharp edges when broken, the smooth curves polished by water, natural colors, and brilliance. We select stones by actually seeing and touching them at their origin, seeking the most natural form for each stone, and preparing it to be worn by you. bororo designs to deliver the raw beauty of stones as minerals. Jewelry bororo's jewelry is born from the perspective of discerning the individuality of stones, a passion for exploring wearable forms, and the skilled hands of artisans who deeply understand how to

Jewelry Brand bororo Opens Its First Flagship Store, bororo Aoyama, in Minami-Aoyama, Tokyo on Saturday, May 30th

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