890 'GEKIHEN' Works by Hairstylists and Beauty Students Gather. Final Results of Before→After Video Contest 'GEKI→HEN AWARD 2026' Announced!
NQ Score
45/100
N1 Content Completeness
8
Key facts
- 890 'GEKIHEN' Works by Hairstylists and Beauty Students Gather. Final Results of Before→After Video Contest 'GEKI→HEN AWARD 2026' Announced!
- Boku to Watashi to Co., Ltd., a company specializing in Gen Z marketing, in collaboration with Demi Cosmetics, announced the final results of the 'GEKI→HEN AWARD 2026,' a video contest for hairstylists and beauty students, on May 26, 2026. The contest, which utilizes TikTok and Instagram to showcase client transformations through hairstylists' skills in Before→After videos, saw Fumiaki Nakano of MASHU win the Grand Prix from a total of 890 entries. The award ceremony was held at 'Tokyo Culture Culture' in Shibuya, drawing attention as a new platform for expression in the social media age.
- Source: PR TIMES
- Date: Wed May 27 2026 11:00:02 GMT+0900 (Japan Standard Time)
Direct answer
Boku to Watashi to Co., Ltd., a company specializing in Gen Z marketing, in collaboration with Demi Cosmetics, announced the final results of the 'GEKI→HEN AWARD 2026,' a video contest for hairstylists and beauty students, on May 26, 2026. The contest, which utilizes TikTok and Instagram to showcase client transformations through hairstylists' skills in Before→After videos, saw Fumiaki Nakano of MASHU win the Grand Prix from a total of 890 entries. The award ceremony was held at 'Tokyo Culture Culture' in Shibuya, drawing attention as a new platform for expression in the social media age.
- Citation
- 890 'GEKIHEN' Works by Hairstylists and Beauty Students Gather. Final Results of Before→After Video Contest 'GEKI→HEN AWARD 2026' Announced! (Wed May 27 2026 11:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
- Source
- PR TIMES
- Date
- Wed May 27 2026 11:00:02 GMT+0900 (Japan Standard Time)
AI Summary (NQ-processed)
Boku to Watashi to Co., Ltd., a company specializing in Gen Z marketing, in collaboration with Demi Cosmetics, announced the final results of the 'GEKI→HEN AWARD 2026,' a video contest for hairstylists and beauty students, on May 26, 2026. The contest, which utilizes TikTok and Instagram to showcase client transformations through hairstylists' skills in Before→After videos, saw Fumiaki Nakano of MASHU win the Grand Prix from a total of 890 entries. The award ceremony was held at 'Tokyo Culture Culture' in Shibuya, drawing attention as a new platform for expression in the social media age.
AI Analysis
Frequently Asked Questions
- Q: What is the 'GEKI→HEN AWARD 2026'?
- A: It is a contest based on the concept 'Drastically change your life,' where hairstylists and beauty students express how clients transform through cuts, colors, and makeup in Before→After videos.
- Q: Who are the organizers of this contest?
- A: It is jointly planned and produced by 'Boku to Watashi to Co., Ltd.,' a Gen Z marketing company, and 'Nicca Chemical Co., Ltd. Demi Cosmetics,' a manufacturer of salon-use cosmetics.
- Q: Who won the Grand Prix in 2026?
- A: From a total of 890 entries, the work 'A unique GEKI→HEN before job hunting!' by Fumiaki Nakano of MASHU was selected as the Grand Prix winner.
- Q: What was the scale of the contest entries?
- A: In 2026, the second year of the contest, the scope was expanded to include beauty students, resulting in 890 entries, surpassing the previous year.
- Q: When and where was the award ceremony held?
- A: It was held on Tuesday, May 26, 2026, at the event house 'Tokyo Culture Culture' in Shibuya.