What are the characteristics of Raffine's treatments?

Unlike typical deep-tissue massages, Raffine focuses on a 'centripetal' approach that considers the body's blood flow. It starts from the lower body to gradually warm the muscles, minimizing burden while leading to deep relaxation.

What led to their 1st place Oricon ranking?

Key factors include their technical principles, their 'Heartful' philosophy of emotional hospitality, and their Provence-inspired store environments that appeal to all five senses.

How do therapists work at Raffine?

Based on the founder's belief that 'true stability comes from the power to survive independently,' they use an outsourcing model. This supports therapists in growing as independent professionals.

AI News NQ Analysis

2026 Oricon Customer Satisfaction Ranking: Raffine Relaxation Space Wins 1st Place! Revealing the Secrets of Their Success

NQ Score 50/100

AI Summary (NQ-processed)

Bodywork Holdings' brand 'Raffine' has secured the top spot in the Oricon Customer Satisfaction survey for relaxation salons. The company reveals its unique 'centripetal' treatment philosophy and its 'Heartful Relaxation' service concept that has supported its growth since 1987.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What are the characteristics of Raffine's treatments?: A: Unlike typical deep-tissue massages, Raffine focuses on a 'centripetal' approach that considers the body's blood flow. It starts from the lower body to gradually warm the muscles, minimizing burden while leading to deep relaxation.
Q: What led to their 1st place Oricon ranking?: A: Key factors include their technical principles, their 'Heartful' philosophy of emotional hospitality, and their Provence-inspired store environments that appeal to all five senses.
Q: How do therapists work at Raffine?: A: Based on the founder's belief that 'true stability comes from the power to survive independently,' they use an outsourcing model. This supports therapists in growing as independent professionals.