Beauty Appliances Enter an Era Where You Can "Try Them at Home Before Buying" | Self-Esthetic BODY ARCHI

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BODY ARCHI JAPAN Co., Ltd., which operates the flat-rate self-esthetic salon "BODY ARCHI," has partnered with Alice Style Co., Ltd., which operates the flat-rate rental service "Alice Prime," to launch a new service on its members-only online shop "Btoku" that allows customers to try beauty appliances before purchasing them. This collaboration creates a "hybrid beauty platform" that integrates physical stores, e-commerce, and flat-rate rentals, offering a more flexible and comprehensive environment for beauty choices. The service addresses concerns about expensive beauty appliances by allowing users to try them out, ensuring satisfaction before making a purchase.