On June 14, the joint cleanup event 'Enoshima Ocean Cleanup 2026' was held by BILLABONG and the Nishihama Surf Life Saving Club (SLSC). This initiative has been held annually since 2022, marking its fifth year in 2026. This year’s theme was 'Spread Awareness, Stay Prepared.' As participants cleaned the coastline, streets, and Enoshima’s inlet, they reconfirmed the connection between the city and the sea. Through CPR (cardiopulmonary resuscitation) training led by lifeguards, the event also became a day of learning how each individual who enjoys the seaside can be prepared to act in an emergency. Shonan, the heart of Japan’s surf culture. For those who make the ocean their daily playground, the beach is more than just a place to play. It’s where friends gather, where they enjoy surfing and feel the changing seasons—a space deeply connected to the city, rivers, and daily life. The slogan 'PROTECT THE PLACES WE PLAY' shared by BILLABONG and Nishihama SLSC embodies this profound relationship with the sea. Individuals and groups cleaning beaches are on the rise, and in some areas, streets and beaches appear cleaner than before. Yet the reality remains largely unchanged: trash carried from urban areas through rivers is swept by tides into hard-to-reach places. Even if visible areas look clean, debris continues to accumulate in secluded spots like Enoshima’s inlet. Recognizing and communicating this gap between daily perception and actual conditions is the starting point of this initiative. The event was held just before the official beach opening that marks the start of summer. Participants split into groups: members of affiliated organizations such as Iwasaki Gakuen and general volunteers cleaned the beach and surrounding streets. Another group, led by lifeguards, professional surfers, JO ASHITO, REN OKANO, and TAIRO TAKAI, paddled to Enoshima to collect debris washed into the inlet. This year, Enoshima looked slightly different from previous years. While visits usually