What is SI (Sticker Identity)?

SI is a new branding method that allows anything, such as cardboard boxes or envelopes, to be transformed into a company's CI tool simply by applying a sticker. It reduces cost burdens for small businesses and creators.

Why did Blue Puddle change from an English logo to a Japanese logo?

Based on a strategy targeting new corporate clients, the English logo 'Blue Puddle' was deemed difficult to read. The Japanese logo was adopted for clarity, though the English logo will still be used.

What is the purpose of Blue Puddle's latest renewal?

To commemorate its 10th anniversary, Blue Puddle reviewed its customer strategy (WHO/WHAT) and revamped its corporate website, CI, and introduced the new SI brand tool, aiming for more effective branding and market approach.

AI News NQ Analysis

Blue Puddle Celebrates 10th Anniversary with Full Renewal, Announces SI (Sticker Identity) – A CI Tool for Anything

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AI Summary (NQ-processed)

Blue Puddle, celebrating its 10th anniversary, has undergone a full renewal, including its corporate site and CI, and announced 'SI (Sticker Identity),' a new brand tool that transforms anything into a CI tool.

AI Analysis

Frequently Asked Questions

Q: What is SI (Sticker Identity)?: A: SI is a new branding method that allows anything, such as cardboard boxes or envelopes, to be transformed into a company's CI tool simply by applying a sticker. It reduces cost burdens for small businesses and creators.
Q: Why did Blue Puddle change from an English logo to a Japanese logo?: A: Based on a strategy targeting new corporate clients, the English logo 'Blue Puddle' was deemed difficult to read. The Japanese logo was adopted for clarity, though the English logo will still be used.
Q: What is the purpose of Blue Puddle's latest renewal?: A: To commemorate its 10th anniversary, Blue Puddle reviewed its customer strategy (WHO/WHAT) and revamped its corporate website, CI, and introduced the new SI brand tool, aiming for more effective branding and market approach.