BtoB Marketing Conference 'The Orchestration 2026: Reiwa-era Traction 19' to be Held: Redefining 19 Channels and Designing Results in Lines, Not Points

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Bizibl Technologies is hosting a three-day BtoB marketing conference aimed at re-evaluating the '19 channels' for startup growth in the current business landscape. The event focuses on 'orchestration,' moving beyond isolated tactics to integrate multiple channels for overall business success.

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Bizibl Technologies is hosting a three-day BtoB marketing conference aimed at re-evaluating the '19 channels' for startup growth in the current business landscape. The event focuses on 'orchestration,' moving beyond isolated tactics to integrate multiple channels for overall business success.

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Source: https://prtimes.jp/main/html/rd/p/000000186.000048571.html | Date: Date unavailable

Bizibl Technologies Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Yohei Hanatani; hereinafter 'Bizibl'), provider of the webinar marketing tool 'Bizibl,' will host a webinar titled 'The Orchestration 2026: Reiwa-era Traction 19' on its platform from Monday, April 13, 2026, to Tuesday, April 21, 2026, themed around the 'Reiwa-era 19 Channels' in BtoB marketing and their integrated strategies. ◼︎ Background of the Event This webinar is designed to re-examine the '19 channels' in line with the current business environment, marking the 10th anniversary of the Japanese publication of 'Traction: How Any Startup Can Achieve Explosive Customer Growth,' widely known as a bible for startup growth. As BtoB marketing methods undergo significant changes, collecting insights on individual measures such as advertising, SEO, exhibitions, email, webinars, alliances, and partner marketing is no longer sufficient to produce results. Therefore, Bizibl is hosting this webinar together with 19 companies that are leaders in their respective fields. The event focuses on how to connect multiple channels rather than optimizing them individually, aiming to achieve overall results. The theme is 'orchestration' (integrated strategy)—organically linking channels rather than simply adding up individual measures. We will delve into practical, field-oriented approaches on how to design strategies that translate the 'points' of existing measures into 'lines' that lead to business growth. ◼︎ Features of the Webinar This webinar distinguishes itself by not only redefining the 'Reiwa-era 19 Channels' but also by multidimensionally re-evaluating the role of each channel and the order and combination in which they function. In field-level marketing, it is difficult to reproduce success by simply imitating single-channel case studies; it is necessary to design strategies that include connections to a company's products, customers, sales structure, and existing assets. With this perspective on structural des

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