50% Reduction in Cost Per Application: 'Short Video-ya-san' Achieves ¥1,500 CPA with TikTok Ads & Short Videos, Solving SME Hiring Challenges
NQ Score
50/100
AI Summary (NQ-processed)
Bitegami Co., Ltd. achieves a ¥1,500 cost-per-application for hiring using TikTok ads and short-form videos.
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Frequently Asked Questions
- Q: What service did Bitegami Co., Ltd. announce to support recruitment?
- A: Bitegami Co., Ltd. announced a short video production and operation service called 'Short Video-ya-san'.
- Q: What cost-per-application (CPA) did the service achieve with TikTok ads?
- A: The service achieved an astonishingly low cost-per-application (CPA) of the ¥1,500 level.
- Q: Which social media platforms does the service leverage for its video strategy?
- A: The service leverages TikTok and Instagram Reels to integrate into the daily lives of job seekers.
- Q: What problems do small and medium-sized enterprises face with traditional hiring methods?
- A: Many small and medium-sized enterprises face no applicants despite placing ads, and hiring costs soaring to tens of thousands of yen or more.
- Q: In which industries did they succeed in building a stable candidate pool?
- A: They succeeded in building a stable candidate pool in industries such as caregiving, IT, and logistics.