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Coffee or tea? Neither. BISA's April Dream makes herbal tea the "third option" a common choice.

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BISA Co., Ltd. aims to spread herbal tea as a "time for self-care" connecting daily life, emergencies, and space, creating an era where everyone can naturally and easily incorporate herbal tea.

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Frequently Asked Questions

Q: What does BISA mean by the "third option"?
A: It refers to promoting herbal tea as a commonly chosen beverage alongside coffee and tea, creating a culture that provides "time for self-care" for mind and body.
Q: What exactly does "mental infrastructure" mean?
A: It's a concept that views the time and habits for returning to oneself and calming the mind and body, unaffected by busyness or environment, as a necessary foundation for everyone.
Q: Why is BISA challenging the development of Japanese space food?
A: To prove BISA's value that even in extreme environments like space, people need time to maintain their humanity and take care of their mind and body, thereby expanding its possibilities.