A new BIRKENSTOCK hub, embodying the brand's purpose-driven philosophy and craftsmanship, has opened in Shibuya, a district where diverse cultures and sensibilities intersect. As the sixth concept store in Japan, following the openings in Shinsaibashi and Kyoto this year, it will further enhance the brand's presence as a footbed brand and communicate BIRKENSTOCK's worldview. On July 1, 2026 (Wed), a new BIRKENSTOCK concept store opened in Shibuya, a place where diverse cultures and sensibilities have converged to create new trends. The BIRKENSTOCK Shibuya Concept Store is the sixth concept store in Japan to embody BIRKENSTOCK's quality, tradition, and craftsmanship. As a new base following Ikebukuro, Shinsaibashi, and Kyoto, it will further enhance the brand's presence as a footbed brand in Japan and communicate the brand's worldview. The store's theme is "Flow," inspired by the movement of people in Shibuya and the memory of the river that once flowed through this area. The interior incorporates the rich textures of natural materials, such as benches and display units made from sliced logs and virgin cork walls. Designs that convey the brand's identity are featured throughout, including shelves and stools inspired by BIRKENSTOCK's iconic cork-latex footbed and bone pattern. The store offers a wide range of products, including sandals essential for summer, clogs, shoes, the latest collections, and the premium line "1774." In the space dedicated to experiencing the "Care Essentials" foot and body care line, green tiles with flowing curves reminiscent of water create a comfortable atmosphere that complements your daily care routine. In the store, where natural materials and the rhythm of each element harmonize, you can escape the hustle and bustle of the city and experience BIRKENSTOCK's proposed "natural walking." Please visit the Shibuya Concept Store to experience the ever-deepening charm of BIRKENSTOCK. BIRKENSTOCK Shibuya Concept Store Opening Date: July 1, 2026