BASE Adds AI Features to "Email Newsletter App"

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BASE Corporation has added AI functions to its "Email Newsletter App," an extension feature of its online shop creation service "BASE." Shop owners can now efficiently create email newsletter subject lines and body text with AI suggestions, aiming to increase time for creative activities.

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BASE Corporation has added AI functions to its "Email Newsletter App," an extension feature of its online shop creation service "BASE." Shop owners can now efficiently create email newsletter subject lines and body text with AI suggestions, aiming to increase time for creative activities.

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Source: https://prtimes.jp/main/html/rd/p/000000297.000030814.html | Date: Date unavailable

BASE Corporation (Location: Minato-ku, Tokyo; Representative Director and CEO: Yuta Tsuruoka; hereinafter "BASE"), which operates the online shop creation service "BASE," announced that from Thursday, April 30, 2026, it has added AI functions to its extension feature "Email Newsletter App," which allows shops using "BASE" to send email newsletters (hereinafter, newsletters) to their customers. When shop owners enter themes they want to promote in their newsletters or customer segments, the AI will suggest subject lines, headings, and body text, assisting in newsletter creation. ◾️ About the addition of AI functions to "Email Newsletter App" "BASE" aims to promote the planning and development of AI-based products, reduce the operational burden of running online shops, and thereby create more "creative time" for shop owners to focus on value creation that only they can achieve, such as product development, marketing, and enhancing the purchasing experience. The addition of AI functions to the "Email Newsletter App" is part of this initiative. The "Email Newsletter App" is an extension feature that allows shops using "BASE" to send email newsletters, such as new product announcements, campaign notifications, restock information, and seasonal product recommendations, for the purpose of continuous communication with customers. The new AI function can be used from the "Create New" screen of the "Email Newsletter App." When shop owners enter newsletter themes such as "I want to introduce new products," "I want to announce sale information," or "I want to explain how to use a product," and configure detailed settings such as selecting relevant products, customer segments, or desired content and writing style, the AI will suggest newsletter text. If products are selected, the AI will generate content that emphasizes product information. If customer segments are set, the AI will generate text tailored to the "Customer Groups" configured using "BASE"'s "Customer Management fun

BASE Adds AI Features to "Email Newsletter App"

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