"Buzz-worthy" Individuals Get 100,000 Yen in Furniture or Gift Certificates! Big Wood Hyogo Holds "Big Buzz Contest" Where Visitors Compete with Video Posts
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39/100
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4
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Bridal Box Co., Ltd., which franchises five "Big Wood" off-price furniture stores in Hyogo Prefecture, is launching the "Big Wood Big Buzz Contest." This participatory campaign invites visitors to film and post videos of their in-store experiences on TikTok or Instagram Reels, competing based on the number of views. Participants who follow "Big Wood in Hyogo" on Instagram or TikTok and use specified hashtags can win up to 100,000 yen in furniture or gift certificates for the top "buzz-worthy" post, and 20,000 yen in furniture or discount coupons for videos with over 10,000 views. The contest aims to highlight the stores' unique appeal and drive customer traffic.