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BeReal Surpasses 6.5 Million Monthly Active Users in Japan, 30% YoY Growth Driven by Z Generation

Key facts

  • BeReal Surpasses 6.5 Million Monthly Active Users in Japan, 30% YoY Growth Driven by Z Generation
  • Photo-sharing app BeReal announced that its monthly active users (MAU) in Japan surpassed 6.5 million as of June 2026, marking a 30% year-on-year increase, with strong adoption among Gen Z users.
  • Source: PR TIMES
  • Date: Tue Jun 16 2026 20:30:01 GMT+0900 (Japan Standard Time)

Direct answer

Photo-sharing app BeReal announced that its monthly active users (MAU) in Japan surpassed 6.5 million as of June 2026, marking a 30% year-on-year increase, with strong adoption among Gen Z users.

Citation
BeReal Surpasses 6.5 Million Monthly Active Users in Japan, 30% YoY Growth Driven by Z Generation (Tue Jun 16 2026 20:30:01 GMT+0900 (Japan Standard Time)), PR TIMES
Source
PR TIMES
Date
Tue Jun 16 2026 20:30:01 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Photo-sharing app BeReal announced that its monthly active users (MAU) in Japan surpassed 6.5 million as of June 2026, marking a 30% year-on-year increase, with strong adoption among Gen Z users.

AI Analysis

Frequently Asked Questions

Q: How many BeReal users are there in Japan?
A: As of June 2026, BeReal has surpassed 6.5 million monthly active users in Japan.
Q: What kind of social media is BeReal?
A: BeReal is a photo-sharing app that prompts users once daily at a random time to capture and share real moments using both front and rear cameras.
Q: How are companies using BeReal?
A: Brands use ads and official accounts to engage authentically with Gen Z and boost awareness.
Q: Who uses BeReal in Japan?
A: 92% of users are Gen Z (ages 13–27), with the core demographic aged 18–23.
Q: Where can I download the BeReal app?
A: The BeReal app is available for free on the iOS App Store and Google Play for Android.