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Fish Consumption Continues to Decline, Halving in 20 Years. "We Want People to Eat More Fish" - Seafood Rare Katsu Restaurant 'Genkai' Shinsaibashi Store Reopens After Renovation

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Benners Inc. renovates its "Kaisen Rare Katsu Genkai" Shinsaibashi store to promote fish consumption culture.

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Frequently Asked Questions

Q: Why is fish consumption declining in Japan?
A: Fish consumption in Japan has been declining due to factors such as the hassle of home cooking, changes in dietary habits, and a general "moving away from fish" trend, particularly among younger generations, despite fish being recognized as a healthy food.
Q: What is "Kaisen Rare Katsu"?
A: "Kaisen Rare Katsu" is a unique dish developed by Genkai that combines the Japanese "katsu" (fried cutlet) style with fish. It features a crispy exterior and a moist, rare interior, allowing customers to enjoy the umami of the fish in a new way, similar to sashimi but with a crispy coating.
Q: What is the goal of Benners Inc. with the "Genkai" restaurant?
A: Benners Inc. aims to promote and preserve fish consumption culture by offering delicious and accessible ways to enjoy fish. The "Kaisen Rare Katsu Genkai" restaurant is part of their initiative to propose new culinary experiences that encourage people, especially younger generations, to eat more fish.
Q: When did the "Genkai" Shinsaibashi store reopen?
A: The "Genkai" Shinsaibashi store reopened after renovation on March 31, 2026 (Tuesday).