Bel Japan Inc. (Head Office: Minato-ku, Tokyo; Representative Director: Aytekin Yildiz; hereinafter "Bel Japan") will hold the "Kiri® MEETS SUMMER Campaign" for its No. 1 cream cheese brand*, "Kiri," starting July 1, 2026 (Wed). This year, we will also sequentially roll out limited-edition packages in collaboration with the popular character, the Minions. Please take this opportunity to enjoy the "Kiri Series" with its adorable Minion designs and apply for the campaign. Campaign to Offer Luxurious Prizes! Minions to Appear on "Kiri" Packages in Limited Quantities! "Kiri," which has been loved in Japan for over 40 years as the No. 1 brand in the cream cheese category*, has been adored by many, from children to adults. To express our gratitude to those who enjoy the unchanging deliciousness of "Kiri" every day, we are undertaking various initiatives. "Kiri" will be holding the "Kiri® MEETS SUMMER Campaign" from July 1, 2026 (Wed) to August 31, 2026 (Mon). In this campaign, by applying via LINE with a receipt of 300 yen (tax included) or more for eligible "Kiri" products, 500 winners will receive a 1,000 yen original QUO card Pay (Prize A), and 500 winners will receive a set of "Kiri" original goods (Prize B). Furthermore, by applying with a receipt of 1,000 yen (tax included) or more, 500 winners will receive a set of Bel products (Prize C). Also, continuing from last year, the popular characters, the Minions, will appear on product packaging. Designs that fully capture the charm of the unique and adorable Minions, such as "Kiri® Creamy Potion" and "Kiri® & Stick," will add vibrancy to various summer scenes, including family snack times. This is a special project to help you enjoy a delicious and happy summer with the Minions. *1 Based on SRI+ cream cheese market cumulative sales value from June 2025 to May 2026. "Kiri® MEETS SUMMER Campaign" Overview [Campaign Overview] During the campaign period, by applying via LINE with a receipt of 300 yen (tax included) or more,