Kuriyama Rice Senbei Co., Ltd. (Head Office: Niigata City, Niigata Prefecture, President: Taiga Kuriyama), which manufactures and sells rice crackers such as "Bakauke," "Seto Shio," and "Hoshi Tabeyo," will release a commemorative product for its long-selling brand "Hoshi Tabeyo," which will celebrate its 40th anniversary in 2026. The product is a collaboration with the characters of Sanrio Co., Ltd., titled "Hoshi Tabeyo (Salt Flavor)." Orders will begin at 9:00 AM on June 29, 2026, at the Befco Online Shop. [Befco Online Shop: https://befco-shop.jp/] ■ Product Features 1 Dream Collaboration: "Hoshi Hoshi" x Sanrio Characters "Hoshi Tabeyo's" new character, "Hoshi Hoshi," is also entered in the Sanrio Character Ranking event "2026 Sanrio Character Awards" held by Sanrio Co., Ltd., in the partner category. In this collaboration, "Hoshi Hoshi" and "Sanrio Characters" appear together on the packaging and cards, achieving a dream collaboration. Popular characters such as Hello Kitty, Cinnamoroll, Little Twin Stars (Kiki & Lala), and Kuromi have been integrated into the world of "Hoshi Tabeyo" to create a cute design. 2 Includes 1 Original Card (4 Types Total) - Designs You'll Want to Collect - One original card, randomly selected from four types featuring "Sanrio Characters" and "Hoshi Hoshi," will be included. Which design you get is a surprise until you open it. The cute designs will make you want to collect them all, and they can be enjoyed by a wide range of generations, from children to adults. 3 Easy-to-Eat Individual Packaging & Gentle Texture Individually packaged in "2 crackers x 13 bags" per large bag, you can easily enjoy as much as you want. Made with fine rice flour for a light, crispy texture. Enjoyable for a wide range of ages, from children to the elderly. ■ Product Details Product Name: 26 Sanrio Characters Hoshi Tabeyo (Salt Flavor) Contents: 86g (approx. individual packaging: 2 crackers x 13 bags) Release Date: July 13, 2026 (Mon) ■ Sales Locations -