Annual Purchases of 'Toys, Hobbies, and Goods' on Cross-border EC Platform Buyee Grow 1.7x, Expanding Business Opportunities
NQ Score
100/100
AI Summary (NQ-processed)
BEENOS Solutions Inc. analyzed the 'Toys, Hobbies, and Goods' category purchased in 2025 through its overseas purchasing support service 'Buyee,' revealing a 1.7x year-on-year growth in annual purchases. This category consistently ranks high on Buyee, with 'plush toys' being a significant driver, especially popular IPs like Chiikawa, Sanrio, and Pokémon. The median purchase amount is 2,800 yen, with many users utilizing free consolidated packaging for multiple purchases.
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