BEAMS Co., Ltd. will hold a pop-up shop for Salomon’s “Gravel Running” collection at BEAMS MEN SHIBUYA from Thursday, May 28 to Sunday, June 7, 2026. “Gravel Running” is a Salomon running collection that proposes a freer way to run, without worrying about times or rules, across everything from asphalt roads to off-road terrain. The pop-up will bring together Salomon running shoes and apparel that are not usually carried by BEAMS, creating a space where visitors can experience a new way to enjoy running. On the opening day, Thursday, May 28, BEAMS will also host “BEAMS SPORTS featuring Salomon ‘Gravel Running’ ~ONE CAN RUN HOUR~,” an event designed to showcase a free-spirited running culture. The event offers a new style of running gathering where runners and non-runners alike can enjoy drinks while talking about running culture, fashion, and sports communities. A special running team formed for the event will run through the Shibuya and Harajuku area, with the action streamed live at the venue. Visitors can watch the run in real time with a drink in hand, and after the run, the runners will join the venue for a social gathering. The venue will also serve event-exclusive craft beer with original labels by open air brewing, cold-pressed juice from YES TOKYO, and mini hamburgers from TOKYO SANDWICH CLUB. Guests can enjoy DJ performances along with food and drinks. Pop-up details: Salomon “Gravel Running” POP UP SHOP; May 28 to June 7, 2026; BEAMS MEN SHIBUYA, 1-15-1 Jinnan, Shibuya-ku, Tokyo, 1F and 2F; regular hours 11:00 to 20:00. On May 28 only, the pop-up will be open from 19:00 to 21:00. Gravel Running is a new running style that seamlessly connects the city and the field. It treats the shift from road to off-road as one continuous flow. Rather than chasing times or records, it follows curiosity from the city into nature, bringing a highly flexible form of running into everyday life. Special site: https://salomon.jp/pages/2026ss-gravel-running-collection The conce