[Service Launch on May 12] Creating New Value from Inventory through Co-creation between Apparel Brands and Artists. Upcycling Platform "3REs" Officially Kicks Off

Q: What are the key facts in this article?

B-Cube Inc. has launched "3REs," an upcycling platform that matches apparel brands' excess inventory with artists to create new value. This service, which began on May 12, 2026, aims to address the apparel industry's challenges of mass disposal and maintaining brand value.

Q: What is the direct answer?

B-Cube Inc. has launched "3REs," an upcycling platform that matches apparel brands' excess inventory with artists to create new value. This service, which began on May 12, 2026, aims to address the apparel industry's challenges of mass disposal and maintaining brand value.

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Source: https://prtimes.jp/main/html/rd/p/000000009.000010451.html | Date: Date unavailable

B-Cube Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yoshihiko Akao), which operates a digital marketing business, launched "3REs," an upcycling platform that matches apparel brands' excess inventory with artists to create new value as upcycled products, on Tuesday, May 12, 2026. Service website: https://www.3rereres.jp/ Upcycling Platform "3REs" What is "3REs"? 3REs is an upcycling platform that connects apparel brands and artists, based on the concept of "rejuvenating discarded inventory with the power of artists." By combining the perspective and expression of artists with products held by brands, 3REs aims to deliver upcycled products with new value, rather than ending up in discounts or disposal. Brands can register products while keeping them in their own storage, and artists can propose upcycling ideas for the registered products. After a brand and artist are matched, they can discuss design details through a messaging function and proceed with preparations for listing on the 3REs online site or for pre-orders. With this service launch, product registration, design proposals, matching, messaging functions, upcycled product production management, and sales management can all be performed on the platform, creating an environment where brands and artists can begin co-creation. Main functions available with the service launch on May 12 With this service launch, both brands and artists can proceed from registration to proposals, matching, messaging, production management, and sales management all on the platform. The main functions are as follows: ・Product registration/browsing function Brands can register products eligible for upcycling, and artists can view registered products. ・Upcycling proposal function Artists can propose design ideas and upcycling content for registered products. ・Messaging function Brands and artists can communicate about design details and production through the platform's messaging function. ・My Page function Applicatio

[Service Launch on May 12] Creating New Value from Inventory through Co-creation between Apparel Brands and Artists. Upcycling Platform "3REs" Officially Kicks Off

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