Leave-in Balm bc.art Inc. (KEMA JAPAN), the company developing the premium haircare brand KEMA from Korea, has launched the full-scale domestic rollout of KEMA products in Japan. In conjunction with this, the brand's first trial-size product, the "KEMA Trial Set (50mL x 3)," which serves as the brand's "entry point," will be released on June 25, 2026, exclusively on the official online store shop.kema.hair. Miracle Bond Balm KEMA is a premium haircare brand adopted by approximately 2,000 beauty salons in Korea, distinguished by its proprietary research and development of raw materials and their adoption in formulations. In Japan, in addition to the salon-exclusive line (B2B) that has been expanding its adoption in beauty salons, the company is now selling its home care line, usable by general consumers at home, through its official online store. A system is now in place for customers to experience the KEMA world through "both" professional salon treatments and daily home care. As a first step, a trial set to easily experience the brand is being launched simultaneously. ■ Key Points of the Announcement A premium brand adopted by approximately 2,000 beauty salons in Korea is launching in Japan. Backed by its track record of support in salon settings in its home country of Korea, the brand is simultaneously rolling out to both salons (professionals) and general consumers. Design philosophy of "structurally adjusting." Rather than superficial shine enhancement, formulations are designed with the concept of adjusting the hair's structure itself, viewing hair as comprising three layers: the "cuticle layer," "cortex (protein/moisture)," and "CMC (cell membrane complex)." Proprietary raw material research and development. KEMA conducts its own raw material research and development in Korea and adopts these in its formulations. Verified ingredients and technological capabilities form the foundation of its quality. Patented technology for hair iron plates. The flagship straig