Korean cosmetics brand ABOUT___TONE. (About Tone) will launch its new product, "Blurring Powder Shading," starting July 1 (Wed) exclusively on the official ABOUT___TONE Qoo10 Japan store. "Blurring Powder Shading" is a powder-free shading product developed to address common concerns such as uneven application, powder fallout, and clumping, as well as the inconvenience of needing to apply additional setting powder before or after shading. Built upon the technology behind ABOUT___TONE.'s best-selling Blurring Powder Pact, this product is designed to deliver natural contouring results without requiring additional powder application. It features the same soft-focus system used in the Blurring Powder Pact, helping to prevent powderiness and unevenness while enhancing natural-looking dimension. It was developed to define facial contours clearly while maintaining a translucent finish in just one application. The product comes in two shades—"01 Cool Mute" and "02 Warm Mute"—formulated to minimize red or yellow undertones. Each shade is composed in a 6:4 ratio, allowing users to blend them according to their desired intensity of contouring. Additionally, a new foldable shading-specific brush, the "Flip & Fit Shading Brush," will also launch simultaneously. When used with the Blurring Powder Shading, it enables natural-looking facial sculpting and smooth, blurred contour effects. Product Details Product Name: Blurring Powder Shading Shades: 01 Cool Mute, 02 Warm Mute Price: 1,600 JPY (tax included) ABOUT___TONE. ABOUT___TONE. is a makeup brand that supports self-expression through diverse textures and colors, helping individuals discover their unique beauty tone. • HIP & YOUNG Trendy, hip, and youthful products that add fun to your everyday life. • DIVERSITY OF TONE Offers a wide range of tones and textures to reflect the diverse spectrum of individuality. • FREE Freedom to express your most authentic self through tone, texture, and design. • Official Qoo10 Store: https://www