What is the main decision made by BAT Japan regarding glo™ heated tobacco sticks in April?

BAT Japan has decided to keep the retail prices unchanged for all 38 brands of glo™ heated tobacco sticks starting April 1, 2026.

Which brands of heated tobacco sticks are included in this price maintenance decision by BAT Japan?

The price maintenance applies to all 38 brands of dedicated sticks for glo™, including virto™, neo™, Lucky Strike, and KENT.

When will the new pricing for glo™ heated tobacco sticks take effect?

The current retail prices will be maintained as of April 1, 2026.

What is BAT Japan's commitment to consumers with this pricing decision?

BAT Japan will continue to strive to provide high-quality products that meet the diverse needs of consumers aged 20 and over.

What is the broader goal of British American Tobacco (BAT) in relation to smokeless products?

BAT aims to accelerate the transition to a 'smokeless world' by increasing smokeless product users to 50 million by 2030 and generating over 50% of group revenue from smokeless products by 2035.

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BAT Japan Decides to Keep Prices Unchanged for All 38 glo™ Heated Tobacco Stick Brands in April

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Frequently Asked Questions

Q: What is the main decision made by BAT Japan regarding glo™ heated tobacco sticks in April?: A: BAT Japan has decided to keep the retail prices unchanged for all 38 brands of glo™ heated tobacco sticks starting April 1, 2026.
Q: Which brands of heated tobacco sticks are included in this price maintenance decision by BAT Japan?: A: The price maintenance applies to all 38 brands of dedicated sticks for glo™, including virto™, neo™, Lucky Strike, and KENT.
Q: When will the new pricing for glo™ heated tobacco sticks take effect?: A: The current retail prices will be maintained as of April 1, 2026.
Q: What is BAT Japan's commitment to consumers with this pricing decision?: A: BAT Japan will continue to strive to provide high-quality products that meet the diverse needs of consumers aged 20 and over.
Q: What is the broader goal of British American Tobacco (BAT) in relation to smokeless products?: A: BAT aims to accelerate the transition to a 'smokeless world' by increasing smokeless product users to 50 million by 2030 and generating over 50% of group revenue from smokeless products by 2035.