BAT Japan strengthens oral tobacco 'VELO' business under new leadership and system, marking 25th anniversary
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Frequently Asked Questions
- Q: What is the main focus for BAT Japan's business strategy moving forward?
- A: BAT Japan is strengthening its oral tobacco 'VELO' business as a key focus area and accelerating initiatives for expanding smokeless products in the Japanese market.
- Q: What is the projected growth rate for the global oral tobacco market?
- A: The global oral tobacco market is projected to grow at a compound annual average of 6-15% from 2025 to 2030, making it the fastest-growing category in the tobacco market.
- Q: How does BAT Japan plan to respond to changing social environments and consumer needs?
- A: BAT Japan will promote a multi-category strategy to respond to changing social environments and consumer needs, contributing to the development of Japan's smokeless market.
- Q: What are the key characteristics of oral tobacco that make it appealing to users?
- A: Oral tobacco produces no smoke, odor, or ash, prevents passive smoking, does not require devices or charging, can be used hands-free, and involves no combustion, leading to very low exposure to harmful substances.
- Q: What is the estimated user growth for oral tobacco in Japan between 2022 and 2025?
- A: The number of oral tobacco users in Japan is estimated to have grown from approximately 300,000 in 2022 to about 900,000 in 2025.