BAT Japan Strengthens Oral Tobacco 'VELO' Business with New Structure Upon New President's Inauguration and 25th Anniversary

AI Summary (NQ-processed)

BAT Japan is reinforcing its oral tobacco brand 'VELO' as a key growth area, coinciding with the appointment of a new president and the company's 25th anniversary. This strategic move aligns with the global and domestic expansion of smokeless tobacco markets, driven by evolving consumer needs and regulatory changes, positioning VELO to capitalize on Japan's growing demand.