BANDAI SPIRITS Co., Ltd. Hobby Division (Headquarters: Tokyo, Minato-ku; hereinafter referred to as BANDAI SPIRITS) will open a limited-time event, "THE GUNDAM BASE POP-UP in EHIME" (hereinafter referred to as "Gundam Base POP-UP Ehime"), at Emifull MASAKI (EMI MALL 1F Emifull Court) from Saturday, August 1, 2026, to Sunday, August 30, 2026. "Gundam Base POP-UP Ehime" will feature a wide selection of Gundam-related merchandise, including plastic models of the Gundam series (commonly known as Gunpla), as well as miscellaneous goods and snacks. A 2-meter tall Gundam statue will also be on display. Additionally, a "Gunpla Assembly Experience" will be held for four days from Monday, August 17, to Thursday, August 20. Through this event, we aim to provide a "hands-on experience of the joy of creation." Event Overview Store Name: THE GUNDAM BASE POP-UP in EHIME (Gundam Base POP-UP Ehime) Location: Emifull MASAKI (850 Tsutsui, Matsuyama-cho, Iyo-gun, Ehime Prefecture, 791-3120 EMI MALL 1F Emifull Court) Event Period: Saturday, August 1, 2026 - Sunday, August 30, 2026 Business Hours: 10:00 AM - 9:00 PM (Last entry 8:00 PM) *Last day only until 5:00 PM (Last entry 4:00 PM) *Business hours may change depending on crowd levels. *Business hours and dates are subject to change without notice due to weather conditions or facility preparations. Admission Fee: Free Organizer: BANDAI SPIRITS Co., Ltd. Cooperation: BANDAI NAMCO FILMWORKS Inc. Event Details This special event is designed to be thoroughly enjoyed not only by fans who love the Gundam series and Gunpla but also by those new to the world of Gundam and travelers looking for a unique souvenir. Furthermore, for four days from Monday, August 17, to Thursday, August 20, a "Gunpla Assembly Experience" will be held at Emifull MASAKI 1F "Floral Court." Participation is free for individuals aged 6 and older who are willing to complete a survey. Examples of Products Handled: HG 1/144 Z'Gok (SEED FREEDOM Ver.) [Clear Color] / ¥3,630