Back Market Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; hereinafter, Back Market), the world's largest marketplace specializing in refurbished electronics, announced a significant increase in sales of iPads and MacBooks on its Japanese website following Apple Inc.'s comprehensive price revision for its iPad and MacBook products in Japan on June 25, 2026 (Thu). Comparing the three days from June 26 (Fri) to June 28 (Sun), the day after the price hike was announced, with the same period the previous week (June 19-21), sales volume increased by 87% for the entire iPad category and 152% for the entire MacBook category. A refurbished product is a certified pre-owned electronic device that has been inspected, cleaned, and repaired by experts, with all functions confirmed to be in normal working order. On June 25, 2026 (Fri), Apple Inc. revised the prices of its iPad and Mac products across its online store in Japan. The extent of the revision varied by model, with some models seeing price increases of over 30%. *Quoted from the official website: https://www.apple.com/jp/ This price increase has further widened the price gap between refurbished products sold on Back Market and new products. Product price examples are as follows: *Refers to the price of C-grade products sold on Back Market at the time of this press release. The sales increase rates for the three days from June 26 (Fri) to June 28 (Sun), the day after the price hike was announced, compared to the same period the previous week (June 19-21) are presented in a ranking format. The iPad category includes standard, Air, Pro, and mini models, while the MacBook category includes Air, Pro, and Neo models. In both categories, products that have been on the market for a shorter time show a more pronounced increase in sales, indicating a shift in consumer behavior towards choosing refurbished items as an alternative to new ones. - Top 3 iPad Category Sales Increase Rates (vs. Previous Week) - Top 3 MacBook Categor