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Making Hiroshima a City Where All Businesses Can Articulate Their Essence: The Brand City Hiroshima Concept

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AI Summary (NQ-processed)

Backlight Inc. announces the 'Brand City Hiroshima Concept,' aiming to transform Hiroshima into a city where all businesses and residents can articulate their unique essence, moving beyond its past as a city with a high out-migration rate.

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Frequently Asked Questions

Q: What is the Brand City Hiroshima Concept?
A: It's a concept aiming to revitalize Hiroshima by fostering diverse cultures throughout the city, enabling each business and resident to articulate their values and philosophies.
Q: What specifically does Backlight Inc. do?
A: Using its unique 'Being Design' methodology, Backlight Inc. articulates the fundamental 'essence' of Hiroshima's businesses and supports their brand strategies.
Q: What impact will this concept have on Hiroshima?
A: It is expected to bring various positive impacts, including improved out-migration rates, an influx of new talent, enhanced overall city appeal, and the creation of diverse cultures.