Axgea Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Zhuo Duan) is pleased to announce that it has surpassed last year's performance in the '618' e-commerce event, one of China's three major online shopping festivals. During the 2026 '618' period, Axgea's overall GSV across its Chinese e-commerce flagship stores*1 achieved 113% year-on-year growth*2. The brand's flagship stores on Douyin (TikTok), one of China's leading social commerce platforms*3, recorded a GSV growth of 125% compared to the same period last year, marking particularly strong performance among all platforms. The cross-border e-commerce flagship store led growth with a 135% year-on-year increase in GSV*2, while the domestic trade flagship store also achieved stable growth at 113%*2, reflecting strengthened sales foundations on Douyin. The growth was driven by KOL-led live commerce campaigns conducted across both Douyin flagship stores during the period, as well as improved marketing efficiency from Axgea's in-house live commerce initiatives on the cross-border flagship store. Optimized advertising investment strategies further contributed to this success. *Aggregation period: May 13, 2026 (Wed) to June 20, 2026 (Sat); for Douyin only: May 13, 2026 (Wed) to June 18, 2025 (Thu) In terms of product performance, key drivers included Axgea Beauty Eyes 'Essence Sheet' series and the inner-care beverage 'Age Theory AG Drink XI'. Additionally, ahead of the summer season, the 'Venus Recipe The Pure Drink' (a functional food product)*4—which helps protect skin from UV stress—gained significant popularity and contributed to the overall results. Moving forward, Axgea will continue to accelerate its global expansion under its corporate mission of 'Promoting Asian beauty from Japan to the world,' striving to enhance brand awareness and drive sales growth in international markets. *1 Total Chinese e-commerce flagship stores: cross-border e-commerce flagship store and domestic trade flagship store *2 Measurement