New Balance Celebrates “Grey Days” with “GREY ART MUSEUM 2026 - Tradition and Innovation through the Five Senses -” in Collaboration with Five Diverse Creators
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New Balance Japan and Avex Creator Agency will hold "GREY ART MUSEUM 2026" from May 16-30, 2026, celebrating "Grey Days" with five diverse creators. The experiential exhibition in Tokyo will feature art, sound, scent, and food, reinterpreting New Balance's signature grey through "Heritage with Innovation".