How will the proceeds from the limited candles be used?

100% of sales (up to $500,000) will be donated to the non-profit charity:water to support safe drinking water projects in Ethiopia.

What is the #NoWashDay campaign?

It encourages people to skip washing their hair once on Earth Day (April 22), saving about 23 liters of water and raising awareness for regions lacking water access.

Are there fundraising activities in Japan?

Yes, donations collected at Aveda network salons in Japan will be given to FSC Japan to support sustainable forest management.

AI News NQ Analysis

[Aveda] 2026 Earth Month Campaign: Supporting Ethiopia's Clean Water Project with 'Light The Way' Limited Edition Candles

NQ Score 50/100

AI Summary (NQ-processed)

Aveda launches its 2026 Earth Month campaign, donating 100% of sales from its limited edition 'Light The Way' candles to charity:water to provide safe drinking water in Ethiopia.

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Frequently Asked Questions

Q: How will the proceeds from the limited candles be used?: A: 100% of sales (up to $500,000) will be donated to the non-profit charity:water to support safe drinking water projects in Ethiopia.
Q: What is the #NoWashDay campaign?: A: It encourages people to skip washing their hair once on Earth Day (April 22), saving about 23 liters of water and raising awareness for regions lacking water access.
Q: Are there fundraising activities in Japan?: A: Yes, donations collected at Aveda network salons in Japan will be given to FSC Japan to support sustainable forest management.