What is the core philosophy behind the MADO brand?

MADO is an inner and outer beauty brand based on the concept of 'Hino Dokon' (skin and mind share the same root), aiming to balance health and beauty through daily care.

Is the MADO UV Protector suitable for sensitive skin?

Yes, it is designed with 100% natural ingredients and is free from 11 potentially irritating substances, making it gentle enough for daily use and easy to remove with soap.

What can visitors expect at the CHOOSEBASE SHIBUYA pop-up?

Visitors can test product textures, sample MADO drinks, and consult directly with aesthetician and founder Hiroe Hori about their skincare concerns.

AI News NQ Analysis

MADO UV Protector Pop-Up at Seibu Shibuya: Redefining Sunscreen as Skin Care with Makiko Esumi

NQ Score 70/100

AI Summary (NQ-processed)

Avech Plus Co., Ltd. will host a promotional event for its high-performance, natural UV care line 'MADO' at CHOOSEBASE SHIBUYA from May 26 to June 1, 2026, featuring a collaborative video series with celebrity Makiko Esumi.

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Frequently Asked Questions

Q: What is the core philosophy behind the MADO brand?: A: MADO is an inner and outer beauty brand based on the concept of 'Hino Dokon' (skin and mind share the same root), aiming to balance health and beauty through daily care.
Q: Is the MADO UV Protector suitable for sensitive skin?: A: Yes, it is designed with 100% natural ingredients and is free from 11 potentially irritating substances, making it gentle enough for daily use and easy to remove with soap.
Q: What can visitors expect at the CHOOSEBASE SHIBUYA pop-up?: A: Visitors can test product textures, sample MADO drinks, and consult directly with aesthetician and founder Hiroe Hori about their skincare concerns.