Who conducted the survey?

Aun Consulting, Inc. conducted a survey on affinity toward Japan and travel intentions across 14 countries and regions.

When was the survey conducted?

The survey took place from May 8 to May 12, 2026.

How did the affinity toward Japan change?

In South Korea, it recovered to 86.9% (up 15.1 points from the previous year), while in the US, it declined to 84.0% (down 7.8 points).

What is the most common reason for liking Japan?

'Japanese food' is the top reason, highly supported especially in Asia, followed by 'nature/four seasons', 'high quality of products', and 'history/culture'.

What is the top concern when visiting Japan?

The biggest concern is 'unable to communicate with store staff' (13.63%), highlighting the need for multilingual support.

Japan Sentiment Recovers 15.1 Pts in South Korea, Drops in US; Food and Culture Popular

Key facts

Japan Sentiment Recovers 15.1 Pts in South Korea, Drops in US; Food and Culture Popular
AUN Consulting surveyed 14 countries on affinity for Japan. Sentiment recovered in South Korea (+15.1 pts) but dropped in the US. Japanese food is the top attraction, while language barrier is the top anxiety.
Source: PR TIMES
Date: Fri Jun 05 2026 00:30:02 GMT+0900 (Japan Standard Time)

Direct answer

AUN Consulting surveyed 14 countries on affinity for Japan. Sentiment recovered in South Korea (+15.1 pts) but dropped in the US. Japanese food is the top attraction, while language barrier is the top anxiety.

Citation: Japan Sentiment Recovers 15.1 Pts in South Korea, Drops in US; Food and Culture Popular (Fri Jun 05 2026 00:30:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Fri Jun 05 2026 00:30:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

AUN Consulting surveyed 14 countries on affinity for Japan. Sentiment recovered in South Korea (+15.1 pts) but dropped in the US. Japanese food is the top attraction, while language barrier is the top anxiety.

AI Analysis

Frequently Asked Questions

Q: Who conducted the survey?: A: Aun Consulting, Inc. conducted a survey on affinity toward Japan and travel intentions across 14 countries and regions.
Q: When was the survey conducted?: A: The survey took place from May 8 to May 12, 2026.
Q: How did the affinity toward Japan change?: A: In South Korea, it recovered to 86.9% (up 15.1 points from the previous year), while in the US, it declined to 84.0% (down 7.8 points).
Q: What is the most common reason for liking Japan?: A: 'Japanese food' is the top reason, highly supported especially in Asia, followed by 'nature/four seasons', 'high quality of products', and 'history/culture'.
Q: What is the top concern when visiting Japan?: A: The biggest concern is 'unable to communicate with store staff' (13.63%), highlighting the need for multilingual support.