KDDI and au Commerce & Life announce that on October 1, 2026, the comprehensive shopping site "au PAY Market" will introduce a new "Membership Rank" (hereinafter referred to as "this rank") where benefits will be enhanced based on customer usage. Under this rank, customers will be categorized into five tiers: "Diamond," "Gold," "Silver," "Bronze," and "Regular," based on their purchase frequency and amount. As you shop more, benefits, including the following "Four Major Benefits," will become more advantageous. In particular, customers in the highest tier, "Diamond," will receive a variety of exclusive benefits befitting the top rank, such as carefully selected featured products, preferential offers, and special discount coupons based on the number of consecutive months they maintain the rank. 【Four Major Benefits to Experience with Rank-Up】 1 Increased point return rate and maximum returnable points for everyday shopping 2 Exclusive coupons based on rank and advantageous campaigns offering benefits upon meeting conditions 3 【Diamond Benefit】 Continuation coupon received based on the number of consecutive months maintaining the rank 4 【Diamond Benefit】 Provision of carefully selected featured products and preferential offers In addition, the "Thank You Delivery" Sunday benefit, which makes shopping on Sundays more advantageous, will be renewed starting in the same month (October 4, 2026). For "Thank You Delivery," which offers free shipping on purchases of ¥3,980 or more for eligible products, the point return rate for Ponta Pass members will be increased from the current maximum of 5% to a maximum of 6%, and the monthly point return limit will be increased from the current 500 points to 1,000 points. Furthermore, the introduction of carefully selected advantageous products and discount coupons will enhance the weekend shopping experience. With the launch of this rank and the renewal of "Sunday Benefits," the currently offered "Kaitoku Members" point return and "Kai