What is the main finding of this report?

In 2025, employee motivation significantly shifted from 'growth and promotion' to 'stability and security.' The demand for 'Finance' and 'Safety' reached all-time highs.

Why did employee motivation change?

The primary cause is believed to be increased societal uncertainty, including geopolitical risks, prolonged inflation, and job insecurity due to AI.

What are the notable characteristics of Gen Z?

Gen Z, being most affected by the rising cost of living, showed a sharp increase in their demand for 'Finance,' jumping by over 11 percentage points year-on-year to the highest score across all generations and categories.

What does the rise in the 'Autonomy' score signify?

After declining for six consecutive years, 'Autonomy' turned to an increase for the first time. This may reflect employees' true desire for more flexible working styles in response to the growing trend of returning to the office.

What does the report recommend to business leaders?

It points out that one-size-fits-all HR policies are becoming ineffective due to diversifying employee motivations. It recommends visualizing individual intrinsic motivators and taking a personalized approach to improve engagement and prevent turnover.

AI News NQ Analysis

[Latest Attuned Motivation Survey Report] In 2025, Workers' Mindset Makes a Major Shift from 'Promotion' to 'Stability'

NQ Score 51/100

N1 Content Completeness 8

AI Summary (NQ-processed)

According to the annual survey report 'The State of Motivation Report 2026' released by Attuned Inc., employee motivation in 2025 has significantly shifted from 'growth' to 'stability.' Against a backdrop of geopolitical risks and inflation, the demand for 'Finance' (economic security) and 'Safety' (job security) has reached all-time highs. This trend is particularly pronounced among Gen Z, widening the generational gap. The company advises HR and management to adopt personalized, rather than one-size-fits-all, approaches to address this change.

AI Analysis

Frequently Asked Questions

Q: What is the main finding of this report?: A: In 2025, employee motivation significantly shifted from 'growth and promotion' to 'stability and security.' The demand for 'Finance' and 'Safety' reached all-time highs.
Q: Why did employee motivation change?: A: The primary cause is believed to be increased societal uncertainty, including geopolitical risks, prolonged inflation, and job insecurity due to AI.
Q: What are the notable characteristics of Gen Z?: A: Gen Z, being most affected by the rising cost of living, showed a sharp increase in their demand for 'Finance,' jumping by over 11 percentage points year-on-year to the highest score across all generations and categories.
Q: What does the rise in the 'Autonomy' score signify?: A: After declining for six consecutive years, 'Autonomy' turned to an increase for the first time. This may reflect employees' true desire for more flexible working styles in response to the growing trend of returning to the office.
Q: What does the report recommend to business leaders?: A: It points out that one-size-fits-all HR policies are becoming ineffective due to diversifying employee motivations. It recommends visualizing individual intrinsic motivators and taking a personalized approach to improve engagement and prevent turnover.