A3 Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President and CEO: Takashi Ozawa; hereinafter referred to as A3), which aims to expand the "IP Real Economic Zone" that embodies the appeal of Japanese IPs in the real world and connects them with fans globally, has cooperated in implementing a POPUP project for a popular IP touring multiple cities in Asia. A3 provided over 100 types of original planned merchandise, handled exports from Japan, and offered decoration support to local partner companies. Photos from the event in Malaysia This POPUP has already been successfully held in Hong Kong and Taiwan, and from May 29 to June 28, 2026, it will be held in Malaysia for the first time for A3. The venue is located within a large commercial facility in the heart of Kuala Lumpur, the capital of Malaysia, and has become a popular spot for local anime and manga fans. Photos from the event in Malaysia ■ Background of the First Event in Malaysia and Future Outlook The POPUP event in Malaysia was realized in response to requests from local partners. A3 plans to leverage the expertise gained in import/export and local promotion from this Malaysian event for projects involving different IPs in Malaysia in the future. A3 will continue to support the global expansion of IPs such as anime and games, which are important export industries that Japan is proud of worldwide, by providing new experiences to fans around the globe and contributing to the further development of the entire IP industry. A3 Co., Ltd. 【Company Overview】 Company Name: A3 Co., Ltd. Established: September 27, 2012 Location: Yamataikebukuro Bldg. 2F, 1-11-22 Minami-Ikebukuro, Toshima-ku, Tokyo Representative: Takashi Ozawa, President and CEO HP: https://athree3.com/ Contact: https://athree3.com/contact/ 【Business Activities】 IP Real Platform Business 【Official Website URLs】 eeo Store: https://eeo.today/store/101/ eeo Media: https://eeo.today/media/ eeo Stage: https://eeo.today/stage/ Latest Oshi-katsu Information (OS