ATEX Co., Ltd. (Headquarters: Chuo-ku, Osaka; President and CEO: Keiko Harashima; hereinafter referred to as ATEX), a manufacturer and seller of health and beauty devices and comfortable sleep bedding, will launch the "Seitai Pelvic Belt (AX-HX366)" from the ATEX Lourdes series, which has sold a cumulative total of 16 million units (as of February 2026), on July 25, 2026. The belt is based on a chiropractic concept for pelvic care. URL: http://www.atex-net.co.jp/products/lourdes/AX-HX366/ Promotional image: https://www.a-ms2.com/5416/ Wraps and presses. Pelvic care with a chiropractic concept in 10 minutes*. Developed under the supervision of a chiropractor, this product is a pelvic belt that conditions the area around the pelvis. It focuses on the "gluteus medius" and "sacroiliac joint," which are important areas supporting the pelvis. The double care of airbags and a heating element, used for a short 10-minute period with an automatic timer, can be easily incorporated into your daily routine. In addition to its simple wrap-on design, it is cordless, allowing for use in various situations such as during housework or relaxation time. Its compact and slim design also makes it less restrictive of movement and easy to store, making it a convenient addition to everyday life. POINT 1: Pelvic Care Supervised by a Chiropractor Supervised by Ms. Saori Tsuda, a specialist chiropractor and judo therapist (national qualification) for women. The focus is on the "gluteus medius" and "sacroiliac joint," which are important areas supporting the pelvis. To provide efficient care in 10 minutes, rather than wearing the belt continuously, the design is inspired by the technique of a chiropractor manually wrapping and pressing the muscles. POINT 2: Double Care with Airbags x Heating Element Equipped with airbags that press while wrapping around the pelvis, and a heating element that warms the sacrum area. This is double care, combining pelvic air care and warming care simultaneously, a