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Birth of the Evolved Imagawayaki 'Ball&Chain-yaki' (aka Boruché-yaki). An Evolved Sweets Experience Beginning with 'Something You've Never Seen Before'.

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Atelier Formare Co., Ltd. announces the release of 'Boruché-yaki,' a new type of sweet that combines the 150-year history of Imagawayaki with Western pastry essences. 'Ball&Chain CAFE' will have its grand opening in Sumida-ku, Tokyo, on March 28, 2026.

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Frequently Asked Questions

Q: What is Boruché-yaki?
A: It's an evolved bite-sized sweet blending traditional Imagawayaki with Western pastry elements, featuring a chewy texture and subtle sweetness.
Q: Where is the store located?
A: You can buy them at 'Ball&Chain CAFE' (1-1-8 Honjo, Sumida-ku, Tokyo), grand opening on March 28, 2026.
Q: What are the prices and flavors?
A: There are 6 flavors including sakura (seasonal), strawberry, lemon, and matcha, starting from 200 yen each.