Atatamaru Aimani Co., Ltd. Launches "Amanatsu Ginger Ale" Utilizing 10% Izu-Produced Amanatsu Juice, Addressing Food Waste

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Atatamaru Aimani Co., Ltd. will launch "Amanatsu Ginger Ale," a carbonated beverage made with 10% Izu-produced Amanatsu juice, on April 20, 2026. This product addresses the issue of approximately 3 tons of processing-grade Amanatsu fruit previously discarded annually by JA Fuji Izu. The company procured about 1 ton in 2025 and aims for 3 tons in 2026, targeting sales of 10,000 bottles this year, which is expected to increase the region's total Amanatsu utilization by about 20%. Sales channels include roadside stations and souvenir shops in Shizuoka Prefecture, as well as the company's online store. Atatamaru Aimani, headquartered in Atami City, was established in April 2023. A sister product, "Izu Lemonade," launched in March 2024, has sold 40,000 units.