Maruman H&B Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, President: Katsuhiko Mizo) held a POP UP STORE for its skincare brand "Pureal" (ピュレア) at Shibuya MODI from Wednesday, June 3, 2026, to Sunday, June 21, 2026. This POP UP STORE featured all of Pureal's sheet mask products, including spot-treatment and upgraded sheet masks, as well as beauty devices and face creams from "Pureal Lab+" (ピュレアラボプラス). The event was held not only to sell products but also to provide an immersive brand experience, aiming to create new touchpoints with customers and enhance brand recognition. ■ Numerous Customers Visited and Experienced the Brand's Worldview Many customers visited the store daily throughout the event period, creating a lively atmosphere all day long. Customers were seen not only purchasing products but also enjoying taking photos and posting on social media within the store, providing an opportunity to experience the brand's unique worldview. Furthermore, customers of all ages visited, deepening their understanding of Pureal's appeal and products through hands-on experiences and interactions with staff. ■ High Response to "Pureal Lab+" Beauty Device Experience and SNS Initiatives An experience booth was set up within the venue where customers could try out the "Pureal Lab+" beauty devices. The ability to feel the effects firsthand was highly praised by many customers. Additionally, a novelty campaign was held, offering benefits for following official social media accounts and based on purchase amounts. The response exceeded expectations, with some novelty items selling out due to their popularity. The combination of product experience and SNS initiatives proved highly effective in both expanding brand awareness and promoting purchases. ■ Future Outlook Maruman H&B Co., Ltd. will continue to proactively develop experiential initiatives that allow customers to feel closer to the brand's appeal through "Pureal" and "Pureal Lab+", striving to further enhance brand value. ■ Ab