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Winner of the 54th Hokkoku Advertising Award 'Silver Prize'

NQ Score 56/100

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Frequently Asked Questions

Q: Which company won the Silver Prize at the 54th Hokkoku Advertising Award?
A: Astena Holdings Co., Ltd. received the Silver Prize at the 54th Hokkoku Advertising Award.
Q: What product was featured in the award-winning advertisement?
A: The award-winning advertisement featured the Noto-born nature science cosmetic brand 'NAIA'.
Q: When and where was the award-winning advertisement published?
A: The advertisement was published in the morning edition of the Hokkoku Shimbun on April 1, 2025.
Q: What is the core concept behind the NAIA brand?
A: The NAIA brand is based on the concept of 'New beauty born in Noto'.
Q: What aspects of the advertisement were highly evaluated by the judges?
A: The advertisement was highly evaluated for promoting the product and conveying the brand's worldview, integrating Noto's materials, people's lives, and refined beauty.