Nagoya Marriott Associa Hotel in Nakamura Ward, Nagoya, led by General Manager Atsushi Sugimoto, will host the Sanrio Characters event “Kyua Kawa! Festival” on Saturday, July 18, 2026, at the Towers Ballroom on the 16th floor. The event is connected to “Oshikatsu Puroland,” a special event held at Sanrio Puroland from January 10 to April 8, 2025. The newly formed idol unit “Kyua Kawa Cute!” born from that event will hold its first performance in Nagoya. Before the show, guests can enjoy a high-five meet-and-greet with the characters, along with a buffet prepared by the hotel’s chefs, creating a special experience with their favorite Sanrio characters. The event will take place on Saturday, July 18, 2026. Part 1 begins with reception from 10:45, the high-five session at 11:00, dining at 11:30, and the live show at 13:15. Part 2 begins with reception from 15:15, the high-five session at 15:30, dining at 16:00, and the live show at 17:15. The venue is the Towers Ballroom on the 16th floor. Tickets are priced at 14,000 yen per adult and 6,000 yen per child aged 4 to 12, including a Western and Chinese cuisine buffet and soft drinks. Free-flow drinks including alcohol are available for an additional 2,500 yen per person. Appearing characters include Hello Kitty, Cinnamoroll, Kuromi, My Melody, Pompompurin, and Pochacco. Three of these characters will appear at the high-five session to welcome guests, with the lineup revealed on the day. Guests may be asked to refrain from excessive contact. Inquiries can be directed to the Banquet Sales Group at 052-584-1121 on weekdays from 10:00 to 18:00. Prices include tax. Up to two children aged three or younger may accompany each adult. Seating will be shared rather than private. Guests are encouraged to use public transportation, as the hotel and Towers parking areas are expected to be crowded. Video recording, audio recording, and photography during the performance are not allowed. A photo time will be provided at the end of the