Idol group Toi Toi Toi, formed from the girls' group audition program 'Dark Idol' produced by Asobisystem and the new future TV 'ABEMA' initiated by Mizuki Asakura, held their headline live concert '〜NON STOP〜' on Sunday, June 28, 2026, in Shibuya. The performance began with their debut song 'Namida no Storyteller' and included their newly released track 'Ekubo ni Toi!', as well as their latest summer-themed towel song 'Samabiba Toi!', delivering all 21 songs nonstop. True to the title 'NON STOP,' the energetic stage performance thrilled the packed audience. Meanwhile, on Toi Toi Toi's official YouTube channel 'Toi-chan,' original content planned and proposed by the members is currently being released. In the latest video, Sakura Momo, Hagita Kokoro, Yamada Seia, and Hashimoto Moka take on the 'Warashibe Choja Project,' starting with just one signed CD and attempting to trade up to increasingly valuable items by visiting the ABEMA team, mixed martial artist and long-time Toi Toi Toi fan Daisei Nishitani, the president of Asobisystem, and finally their producer Mizuki Asakura. At the beginning of the video, Hashimoto asks the others, 'What do you think the ultimate luxury item is?' Sakura immediately answers 'land,' sparking laughter. As the group sets off to visit Nishitani, they first encounter the ABEMA team, who happen to be on-site for a meeting, and attempt to trade for popular show merchandise. Upon meeting Nishitani, he says, 'This is tough, I'm really struggling,' but declares, 'I'll raise the warashibe value—so please don't pick anyone who can't offer something even better,' then surprises them with high-end gifts. After visiting the Asobisystem president, they finally head to producer Mizuki Asakura. What was the shocking item that made the members scream in surprise? The video is packed with candid moments and reactions not seen during live performances. What did that one signed CD ultimately become? Be sure to watch the video to find out the surprising c