[Survey of 1,000 Men and Women Aged 10-50 Nationwide] What is the Ownership Rate of Wristwatches? The Number of People Who Do Not Own a Wristwatch Has Increased by 10% in 10 Years
NQ Score
100/100
Key facts
- [Survey of 1,000 Men and Women Aged 10-50 Nationwide] What is the Ownership Rate of Wristwatches? The Number of People Who Do Not Own a Wristwatch Has Increased by 10% in 10 Years
- A survey of 1,000 individuals aged 10-50 nationwide revealed that nearly 40% do not own a wristwatch, a 10% increase since 2014, primarily due to smartphone usage. While traditional analog watches remain popular, smartwatches are gaining traction, especially among younger demographics. Key purchasing factors include design and functionality, with smartwatches being used more for notifications by women and exercise tracking by men.
- Source: PR TIMES
- Date: Tue Apr 07 2026 21:00:01 GMT+0900 (Japan Standard Time)
Direct answer
A survey of 1,000 individuals aged 10-50 nationwide revealed that nearly 40% do not own a wristwatch, a 10% increase since 2014, primarily due to smartphone usage. While traditional analog watches remain popular, smartwatches are gaining traction, especially among younger demographics. Key purchasing factors include design and functionality, with smartwatches being used more for notifications by women and exercise tracking by men.
- Citation
- [Survey of 1,000 Men and Women Aged 10-50 Nationwide] What is the Ownership Rate of Wristwatches? The Number of People Who Do Not Own a Wristwatch Has Increased by 10% in 10 Years (Tue Apr 07 2026 21:00:01 GMT+0900 (Japan Standard Time)), PR TIMES
- Source
- PR TIMES
- Date
- Tue Apr 07 2026 21:00:01 GMT+0900 (Japan Standard Time)
AI Summary (NQ-processed)
A survey of 1,000 individuals aged 10-50 nationwide revealed that nearly 40% do not own a wristwatch, a 10% increase since 2014, primarily due to smartphone usage. While traditional analog watches remain popular, smartwatches are gaining traction, especially among younger demographics. Key purchasing factors include design and functionality, with smartwatches being used more for notifications by women and exercise tracking by men.
AI analysis data is not yet available.
Frequently Asked Questions
- Q: What was the sample size in the 2024 wristwatch ownership survey conducted nationwide in Japan?
- A: The survey included 1,000 men and women aged 10 to 50 across Japan.
- Q: How many percentage points did non-ownership of wristwatches increase between 2014 and 2024 according to the survey?
- A: The number of people who do not own a wristwatch increased by 10% over 10 years.
- Q: What is the primary reason cited for the rise in non-ownership of wristwatches since 2014?
- A: Smartphone usage is the primary reason for the increased number of people not owning wristwatches.
- Q: Which demographic shows higher interest in smartwatches according to the 2024 survey findings?
- A: Younger demographics show growing interest in smartwatches compared to older age groups.
- Q: How do men primarily use their smartwatches based on the survey of 1,000 individuals in 2024?
- A: Men mainly use smartwatches for exercise tracking according to the nationwide survey.