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ASKUL EC Marketing Lab Launches Phase 3 with Participation from 111 Companies Starting June

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AI Summary (NQ-processed)

ASKUL Co., Ltd. has launched Phase 3 of the 'ASKUL EC Marketing Lab' in June 2024, with 111 participating companies and approximately 260 researchers. By expanding B2B data sharing to category-level cross-company insights, ASKUL aims to accelerate data-driven decision-making in e-commerce marketing.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of the ASKUL EC Marketing Lab?
A: To return data to society and realize a 'Sustainable Hub' through collaboration between companies and suppliers.
Q: Who can participate?
A: Supplier companies can join via B2B, B2C, or both plans.
Q: Is data security ensured?
A: Yes, no personal information is included, ensuring safe data sharing.
Q: What's new in Phase 3?
A: Cross-company data access by category enables more accurate analysis.
Q: Has the performance report been improved?
A: Yes, visibility has been enhanced for easier understanding and use.