Even Days Spent Sweating Over Work or Housework Are Admirable Exercise. Launching 'It's My Day', a New Project that Affirms and Supports Daily Life Where 'Joy is Born from Moving the Body'
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ASICS Japan launched the 'It's My Day' project on April 23, 2026, to affirm daily physical activities as exercise. As the first initiative, former pro table tennis player Kasumi Ishikawa will run her first half marathon.