Asante Inc., a provider of comprehensive home maintenance services including termite control, is airing a new TV commercial centered around May, when demand for termite prevention rises, as part of its efforts to expand awareness and strengthen its brand. The commercial, titled “Right Now! Termite Busters,” highlights termite damage as an issue that is often overlooked by owners of wooden detached houses who assume their homes are safe. It presents everyday signs such as swarming winged ants and creaking floors as possible indications of termite damage, emphasizing the importance of early action. The ad also introduces an easy-to-remember new phone number and features familiar cast members from previous Asante commercials as the trustworthy “Termite Busters.” Through this approach, Asante aims to make termite prevention feel more accessible, raise awareness of the need for termite control, and improve the image of the industry as a whole. The new TV commercial is available in 30-second and 15-second versions and has been airing since May 1, 2026. Broadcast areas include Shizuoka, Yamanashi, Aichi, Mie, Gifu, Shiga, Kyoto, Nara, Wakayama, Osaka, Okayama, Kagawa, Hiroshima, Ehime, Kochi, and Kagoshima from May 1, with Yamagata, Miyagi, Fukushima, Niigata, and Nagano added from May 7. The commercial is also available on Asante’s official website. In addition to TV, Asante will distribute related video content through YouTube, TVer, search ads, Google Maps, and other digital channels to encourage public interest in termite prevention. Spring is the season when termites take flight. Winged ants seen recently may be termites feeding on a home. The main termite species causing significant building damage in Japan are the Japanese subterranean termite and the Formosan subterranean termite. They remain active under floors and inside walls throughout the year. The Japanese subterranean termite typically swarms from April to May, or June in the Tohoku region, while the Formosa