Asahi Soft Drinks: Awareness Survey on Eco-friendly Behavior

AI Summary (NQ-processed)

Asahi Soft Drinks Co., Ltd. conducted an internet survey on eco-friendly behavior among 300 men and women aged 20-50 nationwide from March 12-16, 2026. The survey revealed that over 70% of respondents found eco-friendly actions, particularly peeling plastic bottle labels, troublesome. Approximately 40% found label peeling bothersome, with tearing mid-way being a specific stress factor. Conversely, over 70% believe that easier eco-friendly actions would promote continuation, indicating the importance of 'ease' for sustained eco-friendly behavior. Asahi Soft Drinks has been selling 'Asahi Oishii Mizu Tennen Sui Simple eco Label' since 2021, designed for easy label removal.