'Calpis Sour' to Launch with Renewed Taste and Packaging on June 30
NQ Score
80/100
AI Summary (NQ-processed)
Asahi Breweries, Ltd. will launch a renewed version of its long-selling RTD brand 'Calpis Sour', now in its 33rd year, on June 30. The renewal enhances the iconic sweet and tangy flavor of 'Calpis' by reducing alcohol-derived bitterness. Targeting consumers in their 20s, Asahi aims to stimulate new demand and further invigorate the RTD market.
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